Thursday, April 12 • 2:00pm - 3:00pm
Telling Your Story: District Branding & Social Media

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Growing the brand of your district's identity is about more than simply creating a new logo and website!  it is about renewing and strengthening your relationship with all the stakeholders in your community.  Learn how to leverage social media to celebrate district accomplishments, invigorate instructional practices and build community support for learning.  This case study approach will highlight the work in West Sonoma County Union High School District since 2015.  The district built their brand through their social media presence from the ground up and now receive over 250,000 views annually.  Understand how this district’s efforts have resulted in community partnership, grant opportunities and leadership growth.

avatar for Steven Kellner

Steven Kellner

Superintendent, West Sonoma County Union High School District
In my 24th year in public education, I am proud to lead the West Sonoma County Union High School District. The largest residential area in the District is the city of Sebastopol, located fifty miles north of San Francisco and 10 miles west of Santa Rosa. The District lies within the... Read More →

Thursday April 12, 2018 2:00pm - 3:00pm