2018 Lead 3 Symposium

Growing the brand of your district's identity is about more than simply creating a new logo and website!  it is about renewing and strengthening your relationship with all the stakeholders in your community.  Learn how to leverage social media to celebrate district accomplishments, invigorate instructional practices and build community support for learning.  This case study approach will highlight the work in West Sonoma County Union High School District since 2015.  The district built their brand through their social media presence from the ground up and now receive over 250,000 views annually.  Understand how this district’s efforts have resulted in community partnership, grant opportunities and leadership growth.